NVIDIA’s GeForce RTX 5090 Launch Sparks Chaos: Japan’s Turbulent Release and Global Retailers Facing Scarce Inventory

The excitement around NVIDIA’s GeForce RTX 5090 launch has unfortunately turned into chaos, as expectedly low inventory struggles to meet the overwhelming consumer demand, leaving many buyers frustrated and empty-handed.

### NVIDIA’s Latest RTX Blackwell GPU Sparks Massive Demand and Disappointment Due to Limited Stock

As widely anticipated, NVIDIA’s RTX Blackwell GPUs arrived with a severely limited supply, an issue NVIDIA had forewarned. However, this warning didn’t dampen the sky-high expectations and anticipation, leading to what’s now being dubbed “inventory chaos” at retailers, particularly notable in Japan. Reports suggest that the situation got out of hand, with eager Japanese customers eagerly attempting to snag the new RTX 5090, even causing disruptions during the launch event. According to @sarasteam0151, there was quite a scene with people behaving wildly and even attempting to climb the adjacent kindergarten fence out of sheer frustration over the shortage.

To combat scalping, Japanese retailers adopted a lottery system for early access to the RTX 5090, but this strategy didn’t quite yield the expected results. The frenzy led to chaotic scenes among early buyers, some of whom expressed their dissatisfaction in unusual ways, showcasing the high levels of frustration over the inability to secure the latest GPU.

Meanwhile, in the U.S., the scenario isn’t much different. Locations like MicroCenter reportedly received RTX 5090 units in alarmingly low quantities, sometimes as few as single-digit allocations. This scarcity drove enthusiasts to literally camp outside stores days ahead of the release, further illustrating the near-impossibility for the typical consumer to purchase one at launch. For fans eager to own the RTX Blackwell from day one, this is disheartening, but it’s the current reality.

So, what’s fueling this shortage? A significant factor appears to be NVIDIA’s integration of the new GDDR7 memory modules, which is contributing to the limited supply. Additionally, AIB partners facing tight profit margins with the RTX 50 series are pricing their available stock above MSRP, compounding the launch challenges. We recommend gamers exercise patience and wait for the inventory levels to stabilize, a process that might take several weeks. By then, the landscape might shift further with AMD’s anticipated RX 9070 series GPUs likely hitting the market as well.

Overall, while the RTX 5090 launch has certainly stirred excitement, the initial release has been marred by these unforeseen supply issues, leaving many enthusiasts eagerly awaiting their chance to experience NVIDIA’s latest offering.